Solution
Meme Amplification
& AD Strategy
Client
Tullamore Dew
Client
Goals
Tullamore came to us to garner as many impressions as possible, raise brand awareness and make stop-worthy, shareable content around St. Patricks Day. We introduced the Tullamore Dew "Shamrock Shake" to play off the viral "green fast food shake" by adding Tullamore to make the perfect St. Patrick's Day beverage.
Our Solutions
Meme
Campaign
We planned and executed a meme campaign over St. Patricks day featuring 4 DHM verified meme accounts including @boyswhocancook (989K), @grapejuiceboys (3.6M), @_theblessedone (3.7M) and @commentawards (567K) featuring fresh, original in-house creative content.
@boyswhocancook
990K Followers
@grapejuiceboys
3.6M Followers
@commentawards
567K Followers
@_theblessedone
3.7M Followers
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Results
Working within the guidelines of the legal department and carefully avoiding copyright issues, we pulled of a campaign with a nod to existing drinks on the market and came up with and published original content across 4 Premium meme accounts, just in time for St. Patricks day.
Likes
55k+
Shares
7k+
Saves
974
Impressions
1.3M+
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