& AD Strategy
Tullamore came to us to garner as many impressions as possible, raise brand awareness and make stop-worthy, shareable content around St. Patricks Day. We introduced the Tullamore Dew "Shamrock Shake" to play off the viral "green fast food shake" by adding Tullamore to make the perfect St. Patrick's Day beverage.
We planned and executed a meme campaign over St. Patricks day featuring 4 DHM verified meme accounts including @boyswhocancook (989K), @grapejuiceboys (3.6M), @_theblessedone (3.7M) and @commentawards (567K) featuring fresh, original in-house creative content.
Working within the guidelines of the legal department and carefully avoiding copyright issues, we pulled of a campaign with a nod to existing drinks on the market and came up with and published original content across 4 Premium meme accounts, just in time for St. Patricks day.