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Solution

Organic Social &

Social Media Strategy

Client

Sailor Jerry

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Client
Goals

Sailor Jerry is a Spiced Rum brand that is deeply rooted in tattoo culture and has had national distribution for over a decade. They came to us because Valentine's day was approaching and the brand wanted to create a stunt that would attract new people to the brand, new followers to their social, and do something creative and in line with their tattoo-loving fan base.

Our Solutions

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Meme
Campaign

Instead of leaning into the obvious route of promoting love on Valentine's day, we created a campaign around tattoo removal - for people with tats of their exes' names. We planned and executed a meme campaign over Valentine’s day featuring 4 DHM verified meme accounts including @boyswhocancook (989K), @grapejuiceboys (3.6M), @insta.single (6.5M) and @commentawards (567K).

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@boyswhocancook

990K Followers

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@grapejuiceboys

3.6M Followers

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@commentawards

567K Followers

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@Insta.Single

6.3M Followers

Results

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Likes

85k

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Shares

27k

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Saves

3.6k

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Impressions

2.5M

Our fresh, original in-house creative content garnered nearly 3x our impression goals.

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917 - 379 - 7969

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