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Solution

Meme Amplification

Client

Fistful of Bourbon

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Client
Goals

Fistful of Bourbon came to Dumpling House looking for a way to generate some buzz over their search for their "Spokesfist", a 100k a year part time gig, hand modeling for the company. We put together and launched a Meme Campaign across 5 of our DHM vetted Meme accounts.

Our Solutions

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Meme
Campaign

We created fresh, original and shareable memes and posted on accounts such as @menshumor (4M) , @insta.single (6.3M), @grapejuiceboys (3.6M), @boyswhocancook (990K) and @thefunnyintrovert (2.7M). We introduced the brand and followed up the next week with the “Spokesfist” Campaign to great effect.

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@menshumor

4M Followers

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@Insta.Single

6.3M Followers

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@grapejuiceboys

3.6M Followers

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@boyswhocancook

990K Followers

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@thefunnyintrovert

2.7M Followers

Results

Over two weeks and after 16 posts, we had 8 million impressions and  (of course) a few great Spokesfist candidates. We exceeded expectations across the board and look forward to collaborating with the brand in the future.

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Likes

257k+

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Shares

74k+

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Saves

22k+

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