Fistful of Bourbon
Fistful of Bourbon came to Dumpling House looking for a way to generate some buzz over their search for their "Spokesfist", a 100k a year part time gig, hand modeling for the company. We put together and launched a Meme Campaign across 5 of our DHM vetted Meme accounts.
We created fresh, original and shareable memes and posted on accounts such as @menshumor (4M) , @insta.single (6.3M), @grapejuiceboys (3.6M), @boyswhocancook (990K) and @thefunnyintrovert (2.7M). We introduced the brand and followed up the next week with the “Spokesfist” Campaign to great effect.
Over two weeks and after 16 posts, we had 8 million impressions and (of course) a few great Spokesfist candidates. We exceeded expectations across the board and look forward to collaborating with the brand in the future.