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Solution
DHM 360° Owned
& Paid Media
Client
EMJAY
Client
Goals
EMJAY wanted to become a relevant player in the California delivery market. We activated a DHM 360 digital marketing strategy to drive overall awareness, revenue, and visibility.
Our Solutions
We created fresh, original and shareable memes and posted on accounts such as @menshumor (4M) , @insta.single (6.3M), @grapejuiceboys (3.6M), @boyswhocancook (990K) and @thefunnyintrovert (2.7M). We introduced the brand and followed up the next week with the “Spokesfist” Campaign to great effect.
DHM 360° Digital Marketing Strategy
Digital Display
We made a crazy amount of AD creative (51 pieces to be exact)
Organic Social
Our strategies are weirdly effective. Our content is scroll-stopping & share-worthy. Our partnerships are niche, but reach the masses. And our process is as smooth as a homemade dumpling.
Amplification
We leveraged meme pages to bypass regulations.
Out of Home
Everyone in LA drives, so we put head-turning billboards on every iconic street.
Results
Because Emjay was omnipresent in the LA market both digitally and IRL, they were able to position themselves as a leader in the California delivery industry and capture market share.
Programmatic Impressions
2.5M+
$
Programmatic ROAS
2.5X
Amplification Impressions
6.2M+
Billboard Impressions
20M+
Live Event Engagements
1.5M+
Contact Us
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