Foot Locker Retail, Inc
Organic Social &
Champs Sports, a Foot Locker brand, wanted higher engagement on their posts on social media. Together, we developed a strategy to become the trusted source of sports related news, memes and trending topics.
We developed additional pillars for Champs sports to garner more impressions by being the go-to place for breaking news and sports news and memes. We also activated paid meme campaigns designed to earn awareness around the brand’s news and trend related content. These campaigns drove new followers and millions of impressions.
For this account, Dumpling House never sleeps. Just like the world of sports, we need to be actively watching and creating 24/7. Today, posts that we create for Champs and Eastbay receive an average of 3000-7000 likes and 20x shares and saves.